Website over Apps for Online Shopping

Sunday, July 28, 2013






















This post will be an eye opener for MNO and App Developers

Most of the people prefer website over shopping apps in handset for e-shopping,  According to a study conducted by a research firm, Nielsen, Indian smartphones audience still prefer websites for online shopping than using shopping apps on their device. However when it comes to accessing content on the smartphone, there has been an increasing preference for apps over websites.
Close to 25 percent of smartphone-users in country prefer to shop online while just 3 percent of smartphone users’ access shopping apps, the study.
However, in the shopping genre, the smartphone audience still prefers websites," the study said.



Flipkart leads the marketplace as most popular shopping site with a reach of 5 percent followed by eBay. As far as shopping apps are concerned, eBay has the highest penetration with just over 1 percent of smartphone-users accessing the app at least once a month, while Flipkart comes in second with a reach of just under one percent.
Although mobile shopping is still in its infancy, According to the survey, it was found that more smartphone-users aged between 25 and 35 years engaged in m-commerce. Of these, 8 per cent said that they have made online purchases on their devices, which is higher than any other age group.

"Shopping apps are still in a very nascent stage with just 3 per cent of smartphone users accessing them. On the other hand, 1 in 4 (25 per cent) smartphone users’ access shopping websites at least once a month, clearly indicating a preference for the website platform," it added. Also as NFC or E-wallet will pick pace, we may see the trend gaining traction among consumers.




So what you prefer..website or Apps..please share

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